Mr. Behlül ÜNVER, General Manager of USHAŞ, visited Mr. Timuçin GÜLER, Director General of Promotion at the Ministry of Culture and Tourism. The meeting was held to evaluate strategic cooperation opportunities that will further consolidate Türkiye’s leadership in the field of health tourism.
During the meeting, comprehensive digital promotional campaigns aiming to increase Türkiye’s global awareness through the “HealthTürkiye” brand, developing joint strategies in international fairs and health tourism organizations were discussed.
Mr. Behlül ÜNVER stated that USHAŞ will be a critical actor in this cooperation with its extensive experience in international health tourism, strong health infrastructure and professional staff. “The HealthTürkiye brand is a powerful tool that will further enhance Türkiye’s prestige in health tourism. The joint projects we will carry out with the Ministry of Culture and Tourism in this field will make the attractiveness of our country much more prominent in the international arena.”
Mr. Behlül ÜNVER emphasized that USHAŞ will play an important role in this process with its health infrastructure, professional staff and international cooperation experience, while Mr. Timuçin GÜLER stated that the promotional power of the Ministry of Culture and Tourism will support this cooperation.
