Mr. Behlül Ünver, General Manager of USHAŞ, held an important cooperation meeting with the Islamic Countries Health Tourism Development Center (HTD Center). This strategic partnership aims to bring together Turkey’s expertise in medical tourism and the HTD Center’s regional networks, resulting in market expansion and improved service quality for both parties.
Within the scope of the cooperation, joint projects are planned in various fields such as medical tourism, capacity building and consultancy services for international hospitals. It is also planned to organize joint conferences, conduct market research projects and reach target audiences in Islamic countries through digital marketing campaigns.
With this cooperation, USHAŞ will gain more visibility in the field of health tourism and increase patient referrals by accessing the HTD Center’s extensive network. HTD Center, on the other hand, will gain significant gains in its own branding and training processes by entering Turkey’s strong health infrastructure. The partnership is expected to be formalized in the coming period and announced at a joint conference in Istanbul.
