From December 6th to December 10th, 2023, our Directır General, Mr. Murat MERCAN, participated as a speaker in the “Healthcare Common Solution Meetings,” the 13th edition organized by OHSAD, in the session on “Health Tourism and Foreign Investments.
On December 6-10, 2023, our Director General, Mr. Murat MERCAN, participated as a speaker in the 13th OHSAD “Joint Solution Meetings in Health.” During the event, he addressed the session on “Health Tourism and Foreign Investments.”
In his speech, our Director General introduced HealthTürkiye, the umbrella brand of USHAŞ. He emphasized that HealthTürkiye is a brand that brings together the public and private sectors, strengthening its global presence through collaborations and progressing towards the goal, as expressed by the President, of making it the “healing center for the entire world.”
Mr. Mercan highlighted that one of the crucial indicators of health tourism becoming a state policy was the establishment of USHAŞ under the vision of the President. He underscored that within the framework of this vision, USHAŞ, under the coordination of the Ministry of Health, plays a role in paving the way for health tourism. He emphasized the importance of conducting this process through consensus, involving collective intelligence, and the consultation of the public and private sectors.
In his speech, our Director General also touched upon the projects implemented since the 12th OHSAD Congress held in March of the previous year. He emphasized the significant steps taken by “HealthTürkiye” in successfully progressing towards becoming a global brand through the principle of collective intelligence. He stated that “HealthTürkiye,” bringing together the public and private sectors, will continue to promote the success of our country’s healthcare to the world with a robust infrastructure system and an international call center established for international patients.
Mr. Mercan stated that “HealthTürkiye” as an umbrella brand is a dynamic ecosystem that can adapt and evolve according to its needs. He emphasized that this process would be carried out through the fundamental principle of collective intelligence and consultation with the public and private sectors.
Our Director General also discussed the promotional activities of “HealthTürkiye,” the umbrella brand of our international health tourism sector. He mentioned the initiation of digital promotional campaigns and hosting international press events to showcase our healthcare system on-site.
Dr. Sema Ramazanoğlu, a Member of the Presidency Health and Food Policies Board, presented plaques to all panelists participating in the event.
During the Ninth Session moderated by Tarık SÖNMEZ, the General Director of Foreign Trade, International Service Trade, Director General of USHAŞ, Murat MERCAN, Uğur GENÇ, Board Member of Memorial Health Group, and Prof. Dr. Gazi YİĞİTBAŞI, Board Member of the Service Exporters Association, delivered their speeches.
